Masterful mentors take mentoring further to achieve lasting results.
When a large group of seasoned marketing managers was asked a multiple-choice question about their ability to mentor others, most respondents indicated they were highly competent. Then, I wondered, how many hands would go up if asked, "Who is prepared to deliver on mentoring that creates measurable, career-catapulting development results?" After all, companies that have made significant investments in their mentoring
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